I’ll start by letting you in on a secret - somedays I feel like Superwoman and other days I accidentally tuck my skirt in my knickers. It’s all about balance, right? And well, we’re all human!
Born and educated in the UK, I spent my early career in academia studying for a PhD in Psychology and Marketing with a genuine passion for people and understanding what makes them tick. My research focused on addictive consumption and shopaholicsm – this irony was never lost on me!
Waving farewell to campus life, I hung up my research hat and went on to have a varied career across account management, media planning and buying, public relations and marketing, working with some of the leading global agencies: McCann Erickson Worldwide, Euro RSCG and Havas Global, and global corporations L'Oreal and Diageo.
"What is done in love is done well."
Vincent Van Gogh
Determined to tick “living abroad” off my bucket list, I moved to Dubai in 2010 and having spent time working for Abu Dhabi Media, heading up marketing for a number of their brands, I took a leap of faith and set up boutique Beauty and Wellness Communications Agency TishTash in 2012 and I haven’t really looked back (or had many days off!) since!
In nearly 9 years, TishTash has become one of the most sought-after and respected independent agencies in the Middle East, using our beauty know-how and passion for the latest trends to create campaigns that get brands noticed.
The agency purposefully remains small in size, working selectively with the best and the brightest emerging and established brands in the industry. Current agency clients include ASICS, The Body Shop, Bath & Body Works, Rodial, Filorga, NuFace, Sukin, Skin Republic, Medcare, PMD Beauty, This Works and FACES Middle East to name just a few.
In my spare time (which isn’t much!) I’m working on my first novel called #IcedGoldLattes which is about the media world of the Middle East; and I enjoy Pilates, reading and sleep.